I’m Mike, a multi-disciplinary Creative Director bringing relevance and authenticity to brand experiences.
Each project below is the result of a solid client relationship and a skilled team of creative partners with the perfect blend of experience, luck, magic, risk, and fun. If you’re interested in learning more about me or any of my projects, let’s have a chat.
Partnered with the largest toy company in the world to help them become a direct-to-consumer brand.
Mattel Brand Update &
Campaign Launch
Koroyd Rebrand
Ensured the leader in helmet technology’s status with an authentic rebrand.
Aviara Brand Creation
Helped Avaira launch the premiere brand in the luxury day boat market.
Beacon Rock Whiskey Creation
Created a label that represents the northwest and stands out on the shelf.
Champion Brand Update
& Retail Launch
Brought the 100-year-old company to life in a new way, from brand updates to retail build-outs.
Mattel Creations Brand
& Digital Update
Elevated the digital experience for the toy collector at Mattel.
Raised the bar…or roof rather, on the outdoor adventure rooftop tents with a rebrand.
Tepui Tents Rebrand
Blazers Brand Update
Delivered a modern look with PNW heritage.
Helped REI find its voice and express its unique personality for a new generation of outdoor enthusiasts.
REI Brand Update
The North Face Campaigns
Defined, crafted, and created multiple seasonal campaigns for The North Face.
Reimagined the consumer experience for Australia’s eyewear leader.